Creative Marketing has been my passion for over 10 years, ever since discovering layout & design, photography, and the feeling of bringing a project to life on my high school's award-winning Yearbook team. What started as a love for aesthetics has grown into a career built on creativity, strategy, and a desire to keep learning.
I am a graduate of Texas Tech University, earning my bachelor's degree in Advertising and a minor in Creative Media Industries in December 2020, and have developed my skills, growing from Advertising Specialist to Assistant Director of Design and Communication in the Texas Tech Office of Advancement. I have worn several hats in this role and have gotten to be part of many projects and events that would have blown my college freshman mind.
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From launching Texas Tech's first Day of Giving as creative lead, to supporting marketing initiatives, events, and communications for the university's $1 billion Campaign, ON&ON, to owning the content creation and social strategy for Texas Tech Advancement's social media accounts, I have gained many valuable skills reaching audiences to tell them our story. And that is what creative marketers really are: storytellers. I enjoy tackling projects that require research-backed strategy while embracing imagination to create projects that not only lead to conversion, but leave people with the interest in wanting to know more.