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ELAINE ROBERSON

Social Media

Social Media Marketing

Social Media Campaigns ⋅ short-form video ⋅ Content Calendar ⋅ Content Scheduling ⋅ graphic design ⋅ copywriting ⋅ Photography ⋅ marketing strategy ⋅ cross-functional collaboration ⋅ digital ad monitoring ⋅ trend research ⋅ data analytic reports ⋅ hootsuite ⋅ loomly ⋅ capcut ⋅ edits ⋅ adobe illustrator ⋅ premiere pro 

This collection highlights social media content created to support campaigns, promote fundraising events and initiatives, and strengthen brand awareness. From planning engaging and informative content to capturing and designing assets for multiple platforms, each project demonstrates an approach focused on creating cohesive, brand-aligned content that connects with audiences.
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Over five years, this social presence has grown exponentially among alumni, faculty, and the Texas Tech community through research-driven and data-informed strategies. Successful campaigns, including Texas Tech Day of Giving and #FollowingPhilTTU, have increased engagement, expanded awareness, and advanced support for Advancement fundraising initiatives.

This collection highlights social media content created to support campaigns, promote fundraising events and initiatives, and strengthen brand awareness. From planning engaging and informative content to capturing and designing assets for multiple platforms, each project demonstrates an approach focused on creating cohesive, brand-aligned content that connects with audiences.​

 

Over five years, this social presence has grown exponentially among alumni, faculty, and the Texas Tech community through research-driven and data-informed strategies. Successful campaigns, including Texas Tech Day of Giving and #FollowingPhilTTU, have increased engagement, expanded awareness, and advanced support for Advancement fundraising initiatives.

Social Media Campaigns ⋅ short-form video ⋅ Content Calendar ⋅ Content Scheduling ⋅ graphic design ⋅ copywriting ⋅ Photography ⋅ marketing strategy ⋅ cross-functional collaboration ⋅ digital ad monitoring ⋅ trend research ⋅ data analytic reports ⋅ hootsuite ⋅ loomly ⋅ capcut ⋅ edits ⋅ adobe illustrator ⋅ premiere pro 

Texas Tech Advancement
#FollowingPhilTTU Series
Texas Tech Day of Giving Campaign
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